照明的變體關(guān)系

變體關(guān)系允許買家在單個(gè)詳情頁面中選擇想要的商品顏色和尺寸（您使用父-子項(xiàng)商品關(guān)系創(chuàng)建的顏色和尺寸）。變體關(guān)系可以帶給買家更加整潔的購物體驗(yàn)。

注意：若的詳情頁面目前已經(jīng)有了您商品的競(jìng)品，您可以跳過該板塊（也請(qǐng)不要使用變體關(guān)系），因?yàn)槟纳唐窌?huì)自動(dòng)地與網(wǎng)站上的相同商品同臺(tái)競(jìng)技。

暢銷的子項(xiàng)商品是詳情頁面上顯示靠前的商品，而其他變體則是在買家選擇時(shí)才顯示出來。各個(gè)子項(xiàng)商品都關(guān)聯(lián)到一個(gè)父項(xiàng)商品，而父與子的商品關(guān)系是變體主題：尺寸、顏色或尺寸-顏色。

父項(xiàng)/子項(xiàng)關(guān)系有三個(gè)要素：

• 父項(xiàng)商品：不可購買的商品，用來關(guān)聯(lián)子項(xiàng)商品，如手電筒

• 子項(xiàng)商品：以尺寸及/或顏色，如藍(lán)、灰、橙和黃，與父項(xiàng)商品關(guān)聯(lián)的可以購買的商品

• 變體主題：界定商品之間的區(qū)別，如尺寸-顏色。

創(chuàng)建變體時(shí)，必須填寫以下必填字段：

• SKU

• 父子項(xiàng)關(guān)系（確定該 SKU 為“父項(xiàng)”或“子項(xiàng)”）

• 父項(xiàng) SKU（僅適用于子項(xiàng) SKU，輸入該子項(xiàng)的父項(xiàng) SKU）

• 關(guān)系類型（如果商品為變體集中的商品，輸入“變體”）

• 顏色（如適用）

• 尺寸（如適用）

• 變體主題（尺寸或顏色或尺寸-顏色；對(duì)于尺寸-顏色，尺寸和顏色字段都必須有數(shù)值）

注意：若輸入了關(guān)系類型二沒有輸入顏色或尺寸，您在上傳數(shù)據(jù)時(shí)會(huì)收到錯(cuò)誤提示，也有可能您的商品不能正常地顯示在網(wǎng)頁上。確保您已輸入商品的所有必填變體字段。如果您無法在必填字段中輸入任何信息，則您的商品可能已從網(wǎng)站上刪除。如有疑問，請(qǐng)聯(lián)系技術(shù)支持。

如何為商品創(chuàng)建變體

• 觀看輔導(dǎo)視頻 ( )，學(xué)習(xí)用文本-文件輸入法來創(chuàng)建變體。

• 詳細(xì)了解 XML 與數(shù)據(jù)交換。

顏色變體的詳情頁面示例：

Variation Relationships for Lighting

Variations allow customers to choose the desired color and size of your product from a single detail page, which you create using parent-child product relationships. Variations provide a cleaner customer buying experience.

Note: If your products currently match with Amazon offers on the detail page, you can skip this section (and please do not use Variation Relationships) because your products will automatically match to an identical product offer.

The best selling child products are the initial display on the detail page and the other variations are displayed when selected by the customer. The child products are related to each parent and the relationship of parent to child is the variation theme: Size, Color, or Size-Color.

There are three components to a parent/child relationship:

• Parent product: Non-buyable products used to relate child products, for example flashlights

• Child products: Buyable products related to parent product by size and/or color, such as Blue, Gray, Orange, and Yellow

• Variation theme: Defines how the products differ from each other, such as size-color.

When creating variations, you must provide information in these required fields:

• SKU

• Parentage (identify for that SKU, either "parent" or "child")

• Parent SKU (for child SKUs only, enter the parent SKU for that child)

• Relationship Type (enter "variation" if the product is part of a variation set)

• Color (if appropriate)

• Size (if appropriate)

• Variation Theme (size or color or size-color; for size-color the size and color fields must both have values)

Required	Fully describe each child product, so they will be included in browse and search results. Add the size and color to the child product title. Use SKUs to build relationships using field for SKU and ParentSKU. List the child offers under the parent SKU in the flat-file or XML.
Prohibited	Do not include price and quantity values for parent products. The parent title should not include size or color. Do not choose a variation theme ID other than size, color, or size-color. Do not link any products that are not a variation of size or color to the parent product.

Note: If you enter the Relationship Type and fail to enter the color or size, you might receive an error when uploading your data, or your product might not display properly on the website. Make sure you have entered all required variation fields for your products. If you fail to enter any of the required fields, your products could be suppressed from the website. If you have questions, please contact technical support.

How to create variations for a product

• Watch a video tutorial on creating variations with a text-file feed.

• Learn more about XML & Data Exchange.

Example detail page for a color variation:

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。