箱包與旅行用品的變體關(guān)系

變體允許買家從單個(gè)詳情頁面中選擇商品所需顏色和/或尺寸。這可為買家提供更簡(jiǎn)潔的購(gòu)物體驗(yàn)。如果沒有變體關(guān)系，則會(huì)單獨(dú)發(fā)布商品的每個(gè)唯一尺寸和顏色組合，造成較差的買家體驗(yàn)。

您也可以使用“檢查我的文件”功能在庫(kù)存文件中自動(dòng)檢測(cè)變體集。有關(guān)更多詳情和支持的分類，請(qǐng)參見 使用檢查我的文件功能。

父項(xiàng)商品是買家通過搜索和瀏覽找到的商品。子項(xiàng)商品會(huì)在買家選擇變體時(shí)顯示。父項(xiàng)-子項(xiàng)商品關(guān)系是變體主題：尺寸、顏色或尺寸-顏色。

父項(xiàng)-子項(xiàng)關(guān)系有三個(gè)組成部分：

• 父項(xiàng)：不可購(gòu)商品，顯示在搜索結(jié)果中。

• 子項(xiàng)：與父項(xiàng)商品相關(guān)且隨尺寸和/或顏色變化的可購(gòu)商品。

• 變體主題：定義商品彼此之間的相關(guān)性：尺寸和/或顏色。

行李箱類別僅具有一個(gè)變體主題： 顏色。

示例

• 父項(xiàng)：20’’ expandable Spinner
  子項(xiàng)：黑色 20’’ Expandable Spinner

何時(shí)使用變體關(guān)系

創(chuàng)建變體

為您的庫(kù)存文件上傳創(chuàng)建變體時(shí)，必須在這些 必填字段中提供信息：

• sku：商品 SKU。

• 百分比：定義商品是主商品的父項(xiàng)商品或子項(xiàng)（變體）。

• parent-sku：如果商品是子項(xiàng)，請(qǐng)列出父項(xiàng)的 SKU。

• relationship-type：如果商品是父項(xiàng)的子項(xiàng)（不同尺寸和/或顏色），請(qǐng)輸入值“變體”。僅適用于子項(xiàng)商品。

• variation-theme：父項(xiàng)商品產(chǎn)生差異的參數(shù)：尺寸、顏色或尺寸-顏色。父項(xiàng)和子項(xiàng) SKU 的該字段的值必須相同。

如果您未能在任何必填字段中輸入信息，Amazon.com 上可能會(huì)禁止顯示您的報(bào)價(jià)。

XML 幫助

• 商品關(guān)系輸入數(shù)據(jù)概覽

• 商品關(guān)系輸入數(shù)據(jù)示例

示例

Variation Relationships for Luggage & Travel Accessories

Variations allow customers to choose the desired color and/or size of a product from a single detail page. This provides a cleaner customer buying experience. Without variation relationships, every unique size and color combination for a product would be listed separately, resulting in a poor customer experience.

You may also be able to use the Check My File feature to automatically detect variation sets in your inventory file. For details and supported categories, see Using the Check My Files Feature.

• Learn how to properly set up your variation theme and product relationships.

The Parent product is the product that customers locate through search and browse. The Child product displays when a variation is selected by the buyer. The relationship of parent to child is the variation theme: size, color, or size- color.

There are three components to a Parent-Child relationship:

• Parent:: Non-buyable products, displayed in search results.

• Child: Buyable products related to a Parent product and varied by size, color, or both.

• Variation theme: Defines how the products are related to each other: size, color, or both.

The Luggage category has only one variation Theme: Color.

Example

• Parent: 20’’ expandable Spinner
  Child: Black 20’’ Expandable Spinner

When to use variation relationships

Use Single Variations (Color)	The product is available in different colors ( one-size)
No Variations	The product has no different colors.

When creating variations for your inventory file upload, you must provide information in these required fields:

• sku: The item SKU.

• parentage: Defines whether the product is a Parent product or a Child (variation) of the main product.

• parent-sku: If the product is a Child, list the SKU of the Parent.

• relationship-type: If the product is a Child (a different size, color, or both) of a Parent, enter the value "variation." For Child items only.

• variation-theme: The parameter by which the Parent product may vary: size, color, or size-color. The value for this field should be the same for both the parent and child SKU.

If you fail to enter information into any of the required fields, your offer could be suppressed from display on Amazon.com.

Required	Fully describe each Child product so it will be included in browse and search results. Include size and color to the Child product title. Use SKUs to build relationships. List the Child offers under the Parent SKU in your inventory upload files or XML.
Prohibited	Do not include price and quantity values for Parent products. Do not include size or color in the Parent title. Do not enter a variation theme other than size, color, or size-color. Do not link any products to the Parent product that are not a variation of size or color.

XML Help

• Relationships Feed Overview

• Relationships Feed Example

Example

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。