亞馬遜官方解答早期評(píng)論者計(jì)劃常見問題

2022-03-26

1030

歡迎訪問早期評(píng)論者計(jì)劃門戶。早期評(píng)論者計(jì)劃旨在鼓勵(lì)已購買某款商品的買家通過評(píng)論來分享他們的真實(shí)體驗(yàn)。此計(jì)劃旨在幫助品牌所有者獲得早期評(píng)論，這有助于買家做出更明智的購買決定，并且可以增加頁面瀏覽量，最終實(shí)現(xiàn)銷售額提升。要參與此計(jì)劃，請首先注冊您的第一個(gè)商品。了解更多信息。

早期評(píng)論者計(jì)劃

早期評(píng)論者計(jì)劃常見問題

早期評(píng)論者計(jì)劃費(fèi)用
早期評(píng)論者計(jì)劃條款

什么是早期評(píng)論者計(jì)劃？

早期評(píng)論者計(jì)劃是一個(gè)鼓勵(lì)已購買某款商品的買家通過評(píng)論來分享其真實(shí)體驗(yàn)的計(jì)劃。該計(jì)劃旨在幫助品牌所有者獲得早期評(píng)論，這有助于買家做出更明智的購買決定，并且可以增加頁面瀏覽量，最終實(shí)現(xiàn)銷售額提升。

哪些 SKU 符合此計(jì)劃的注冊條件？

評(píng)論少于 5 條的 SKU 可能符合此計(jì)劃的注冊條件。此時(shí)，SKU 的定價(jià)也必須高于 $9.00。如果報(bào)價(jià)低于 $9.00，我們可能會(huì)停止征集買家評(píng)論。您仍可在該計(jì)劃中注冊商品，但我們不會(huì)征求購買價(jià)格低于 $9.00 的買家的評(píng)論。

為什么我只能注冊在美國銷售的 SKU？

目前，此計(jì)劃僅適用于商城 (www.amazon.com)。如果您發(fā)布的某個(gè) SKU 同時(shí)在美國和其他商城出售，則該 SKU 符合此計(jì)劃的注冊條件，但將僅征集在 www.amazon.com 上購買該 SKU 的買家的評(píng)論。

如何知道我的商品是否收到了來自此計(jì)劃的評(píng)論？

您可以在賣家平臺(tái)的計(jì)劃控制面板上追蹤您的注冊績效/狀態(tài)。您也可以直接在商品詳情頁面上查看評(píng)論。您可以通過內(nèi)容為“早期評(píng)論者獎(jiǎng)勵(lì)”的橙色標(biāo)記來識(shí)別早期評(píng)論者計(jì)劃評(píng)論。

買家為何會(huì)信任這些評(píng)論？

我們僅邀請已購買相應(yīng)商品的買家分享其真實(shí)的體驗(yàn)，無論他們提供 1 星評(píng)論還是 5 星評(píng)論。我們不會(huì)為這些評(píng)論者提供免費(fèi)商品或折扣。在買家購買商品時(shí)，我們不會(huì)透露商品是否參與了此計(jì)劃，因?yàn)槲覀兿Ｍ私庠诓恢缹頃?huì)獲得獎(jiǎng)勵(lì)的情況下真正選擇購買該商品的買家的看法。

此計(jì)劃的評(píng)論者是如何選定的？

我們希望獲得真實(shí)的評(píng)論，因此我們會(huì)從盡可能多的買家中進(jìn)行選擇，而不是只選擇幾個(gè)。我們會(huì)從購買參與此計(jì)劃的商品的所有買家中隨機(jī)選擇一些買家，前提是他們沒有毀謗或提供虛假評(píng)論的歷史記錄且符合我們的資格條件。請注意，并非購買計(jì)劃商品的所有買家都可在提供評(píng)論后獲得獎(jiǎng)勵(lì)。我們希望此計(jì)劃能夠產(chǎn)生足夠多的評(píng)論，以幫助買家做出更明智的購買決定；它并非是鼓勵(lì)買家購買商品的獎(jiǎng)勵(lì)計(jì)劃。亞馬遜員工、參與此計(jì)劃的賣家及其親朋好友都沒有資格參與此計(jì)劃。

評(píng)論者將獲得哪些獎(jiǎng)勵(lì)？

若在評(píng)論征集期間提交了真實(shí)且符合亞馬遜社區(qū)準(zhǔn)則的評(píng)論，評(píng)論者將獲得一份小獎(jiǎng)勵(lì)（例如，價(jià)值 $3.00 的 Amazon.com 禮品卡）。該獎(jiǎng)勵(lì)旨在感謝評(píng)論者分享他們的真實(shí)體驗(yàn)，無論他們提供 1 星評(píng)論還是 5 星評(píng)論。評(píng)論的性質(zhì)不會(huì)影響?yīng)剟?lì)或今后獲得獎(jiǎng)勵(lì)的機(jī)會(huì)。

賣家會(huì)對(duì)這些評(píng)論或參與此計(jì)劃的評(píng)論者造成影響嗎？

賣家可以選擇參與此計(jì)劃的 SKU，但無法對(duì)買家評(píng)論的內(nèi)容或星級(jí)評(píng)定產(chǎn)生影響。此外，我們還禁止賣家與買家就其評(píng)論進(jìn)行交流。只要早期評(píng)論者計(jì)劃符合我們的社區(qū)準(zhǔn)則，亞馬遜便不會(huì)修改或移除這些評(píng)論。

我的商品獲得 5 條評(píng)論后會(huì)從該計(jì)劃中移除嗎？

商品注冊后，最多將在一年內(nèi)或在您通過此計(jì)劃收到 5 條評(píng)論之前繼續(xù)請求買家評(píng)論。通常情況下，我們不會(huì)因?yàn)樯唐返脑u(píng)論超過 5 條就停止征集。這意味著，如果您注冊的商品評(píng)論為 0 條，之后買家撰寫了評(píng)論且未向其提供獎(jiǎng)勵(lì)，我們將繼續(xù)向買家征集評(píng)論，直到通過此計(jì)劃獲得 5 條評(píng)論為止。

如何收費(fèi)？我是否按每條評(píng)論支付費(fèi)用？

每次注冊的費(fèi)用是 $60，再加上任何適用稅費(fèi)。一次注冊包含父 SKU 系列中的所有 SKU 或獨(dú)立 SKU。您不必單獨(dú)注冊子 SKU。一旦您通過此計(jì)劃收到第一條評(píng)論，您就需要支付 $60 的費(fèi)用。無論您收到 1 條評(píng)論還是 5 條評(píng)論，這是對(duì)該 SKU 支付的唯一一次費(fèi)用。如果您未收到任何評(píng)論，我們將不會(huì)向您收費(fèi)。

如何在變體級(jí)別共享注冊？

早期評(píng)論者注冊面向的是父 SKU 級(jí)別的獨(dú)立 SKU 或 SKU 系列。如果您注冊一個(gè)父 SKU，注冊時(shí)所有子商品將會(huì)一起進(jìn)行注冊并固定下來，這意味著注冊后對(duì)該 SKU 系列進(jìn)行的任何更改都不會(huì)考慮在內(nèi)。這是因?yàn)樵u(píng)論通常在同一變體系列商品間共享，因此獲得的有關(guān)某個(gè)子 SKU 的評(píng)論應(yīng)顯示在該系列的所有其他商品的詳情頁面上。

Early Reviewer Program
The Early Reviewer Program encourages buyers who have already purchased a product to share their authentic experience through reviews. The program's goal is to help brand owners acquire early reviews, which helps customers make smarter buying decisions and can lead to an increase in page views and ultimately sales. To participate in this program get started by enrolling your first product. Visit the Early Reviewer Program portal to learn more.
Early Reviewer Program FAQ
Early Reviewer Program Fees
Early Reviewer Program Terms
What is the Early Reviewer Program?
The Early Reviewer Program is a program that encourages buyers who have already purchased a product to share their authentic experience through reviews. The program's goal is to help brand owners acquire early reviews, which helps shoppers make smarter buying decisions and can lead to an increase in page views and ultimately sales.
Which SKUs are eligible to be enrolled in this program?
SKUs with less than five reviews might be eligible for enrollment in this program. At this point, the SKUs must also be priced above $9.00. If the offer price falls below $9.00, we may cease requesting reviews from customers. You may still enroll the product in the program, but we may not solicit reviews from customers who purchased for less than $9.00.
Why can I only enroll SKUs that I sell in the U.S.?
Currently, this program is limited to the U.S. (www.amazon.com) only. If you have listed a SKU to sell in the U.S. as well as other marketplaces, it will be eligible to enroll in this program, but Amazon will only request reviews from customers who purchased the SKU on www.amazon.com.
How will I know if my product has received a review from this program?
You can track the performance/status of your enrollments on the program Dashboard in Seller Central. You can also see the reviews directly on the product detail page. You can identify the Early Reviewer Program reviews by the orange badge that reads "Early Reviewer Rewards".
Why should customers trust these reviews?
We only ask customers who have already purchased the product to share their true experience, regardless of whether it is a 1-star or 5-star review. No free products or discounts are given to these reviewers. We also do not disclose at the time of purchase whether a product is participating in the program because we want to hear from customers who have authentically chosen to buy that product without any knowledge of a future reward.
How are reviewers selected for this program?
We want authentic reviews, and we would like to select from as many customers as possible, not just a select few. We select customers randomly from a list of all customers who have purchased products participating in this program, as long as they have no history of abusive or dishonest reviews and meet our eligibility criteria. Note that not all customers who purchase participating SKUs will receive reward offers to write a review. We want this program to generate enough reviews to help customers make smarter buying decisions; this is not a rewards program intended to encourage purchases. Amazon employees, participating sellers and their friends and family are not eligible to participate in this program.
How are reviewers rewarded?
Reviewers will receive a small reward (for example, a $3.00 Amazon.com Gift Card) after they have submitted an authentic review within the offer period and the review meets our community guidelines. This reward is to thank reviewers for sharing their authentic experience, regardless of whether it is a 1-star or 5-star review. The nature of the review does not affect the reward or the chance of getting future rewards.
Can sellers influence these reviews or the reviewers participating in this program?
No. Sellers choose SKUs to participate in this program, but are not allowed to influence the content or star rating of the customer reviews. Sellers are also prohibited from communicating with customers about their reviews. Amazon does not modify or remove reviews from the Early Reviewer Program, as long as they comply with our community guidelines.
Is my product removed from the program after it gets 5 reviews?
Once the product is enrolled, Amazon will continue to request customer reviews for up to one year, or until the enrollment has received 5 reviews through the program. Solicitation does not stop just because the product has more than 5 reviews in general. This means that if you enroll your product with 0 reviews and then customers write reviews without Amazon having provided them with a reward, we will continue asking customers for reviews until we receive 5 reviews through the program.
How much does it cost? Am I paying per review?
Each enrollment costs $60 plus any applicable taxes. An enrollment covers all SKUs in a parent SKU family or stand-alone SKU. You do not have to enroll children SKUs individually. You are charged the $60 fee once you receive your first review through the program. That is the only time a fee is charged for that SKU, whether you receive one review or five reviews. If you receive no reviews, you will not be charged.
How are enrollments shared at the variation level?
enrollments are for stand-alone SKUs or SKU families on the parent SKU level. If you enroll a parent SKU, all children are enrolled and fixed as of time of enrollment, meaning any changes to SKU family after enrollment are not taken into account. This is because reviews are generally shared between products in the same variation family, so a review obtained on one child SKU should display on the detail page of all others in the family.