請(qǐng)前往商戶平臺(tái)的“ProductBoost > 產(chǎn)品推廣活動(dòng)業(yè)績(jī)”頁(yè)面，查看每個(gè)產(chǎn)品在不同ProductBoost活動(dòng)中的業(yè)績(jī)分析。

在此“產(chǎn)品推廣活動(dòng)業(yè)績(jī)”頁(yè)面中，您可查看ProductBoost產(chǎn)品的如下信息：全部銷售額，全部GMV，全部話費(fèi)，全部話費(fèi) / 成交總額百分比，產(chǎn)品參與其中的推廣活動(dòng)數(shù)量，參與推廣活動(dòng)的天數(shù)。

請(qǐng)注意，“全部時(shí)間”是指產(chǎn)品在ProductBoost活動(dòng)中活躍的時(shí)間。

您還可以點(diǎn)擊每個(gè)產(chǎn)品左側(cè)的下拉菜單，查看其在不同ProductBoost活動(dòng)中的詳情。下圖直觀地展示了在ProductBoost活動(dòng)期間產(chǎn)品的銷售趨勢(shì)，可據(jù)此更好地評(píng)估其表現(xiàn)。在圖表的上方，您可選擇查看特定時(shí)間段內(nèi)的瀏覽數(shù)、訂單和成交總額（如下圖所示）。

您可通過圖表左上角的下拉菜單更改趨勢(shì)的時(shí)間段，可選擇最近7天、過去30天、最近3個(gè)月、最近6個(gè)月或最近年。

此外，如果一個(gè)產(chǎn)品在多個(gè)非同時(shí)進(jìn)行的ProductBoost活動(dòng)中進(jìn)行了推廣，那么此圖表將僅顯示這些不同推廣活動(dòng)活躍階段的數(shù)據(jù)信息。

您還可在圖表中查看產(chǎn)品的每日分析，將鼠標(biāo)懸停在圖表上您感興趣的日期線上，將有彈窗顯示相關(guān)的關(guān)鍵詞、當(dāng)天瀏覽數(shù)、當(dāng)天訂單和當(dāng)天銷售額。

How to Navigate the ProductBoost Product Campaign Performance Page?

Merchants have the ability to view more in-depth insights regarding the products that you have promoted in ProductBoost campaigns on the Product Campaign Performance page within the ProductBoost section of their Merchant Dashboard. These insights and analytics will help to better assess each Product ID’s performance over the course of various ProductBoost campaigns. Take advantage of the metrics on this page to make better educated decisions on how to continue growing your ProductBoost campaigns.

To view ProductBoost performance insights on individual products across different campaigns, on the Merchant Dashboard navigate to ProductBoost > Product Campaign Performance. 

On this Product Campaign Performance page you can view the following information regarding your ProductBoost Product IDs: Lifetime Sales, Lifetime GMV, Lifetime Spend, Lifetime Spend divided by GMV, Number of Campaigns the Product Promoted in, and Number of Active Days in Campaign.

Please note, Lifetime is defined as the Product ID’s time in active campaigns. 

You can also select the dropdown to the left of each Product ID to view further insights on each individual product throughout the various ProductBoost campaigns in which it has been promoted. The graph visually displays trends to better assess each product’s performance over the course of ProductBoost campaigns. Above the graph, you can view the impressions, orders and GMV for each Product ID across a specified period of time. 

For each product, you can change the time period displayed in the graph via the dropdown on the upper left corner of the graph. You may select the following: Last 7 Days, Last 30 Days, Last 3 Months, Last 6 Months, or Last Year.

Additionally, if one product has been promoted in multiple non-concurrent campaigns, the graph will display statistics only across the dates each of these campaigns was active.  

You can also view the daily insights for each product in the graph. If you hover over the lines on the graph along the date you are interested in, the popup will display the keywords associated, the daily impressions, daily orders and daily GMV.