【新手必看】當(dāng)遇到新賬戶被亞馬遜封號時，如何有效地自救-ESG跨境

當(dāng)遇到新賬戶被亞馬遜封號時，也能夠透過發(fā)送郵件給亞馬遜官方來解釋情況，進(jìn)而獲得回復(fù)新賬號的機(jī)會，以下也是一封相同情況并成功回復(fù)賬號的信件內(nèi)容：

I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communi cation that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

Plan of Action: We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

In evaluating our selling practices, we found a mistake in our inventor upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassification condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

信中開頭先明白承認(rèn)自己的疏失，表達(dá)出誠意。之后將問題清楚分割成兩個部份，然后依序以條列重點的方式將改進(jìn)方法提出，最后在以加強(qiáng)語氣強(qiáng)調(diào)改進(jìn)的決心并想要收到回信的迫切。

【新手必看】當(dāng)遇到新賬戶被亞馬遜封號時，如何有效地自救

總結(jié)，信件內(nèi)容的重點如下題

1.表達(dá)誠意，先認(rèn)錯再說：

"I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. "

2.清楚分明的格式：

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

3.簡要的原因：

"I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-Z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%."

4.不卑不亢的結(jié)尾，提出解決方式：

"All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you."

通用模板

寫信給亞馬遜依照情況的不同內(nèi)容有千百種，要怎么表達(dá)才比較合適呢?

這次我們用實例來修改，讓大家能夠更明白寫給亞馬遜回信時需要多注意的細(xì)節(jié)。

也可以讓大家明了寫信時的概念，得以之后運用在各種不同情況上。

We are contacting you regarding our seller account suspension. We realized the delay in shipping orders does not comply with Amazon's performance target of less than 4%, nor, our target of less than 2%.

We have reviewed our metrics and have determined the two areas that need to be addressed. Shipping and Inventory Availability.

We realized we need constant monitoring of our seller account. To achieve our goal of less that 4% late shipping, we are monitoring our Amazon account continuously, instead of during regular retail store hours.

To further help us achieve our goal of less that 4% late shipping, we have consolidated our Amazon inventory into one location. This eliminates delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

以上的內(nèi)容已有了雛形，格式段落符合基本概念，但在語氣上可能表達(dá)的程度不夠，另外也要注意信中的書信禮儀。經(jīng)過調(diào)整后：

To whom it may concern,（正確版本）

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

以上就是調(diào)整完成后的版本，此為參考用請勿照抄。

針對不同的賣家境況：

1.先依照上文寫出雛形。

2.調(diào)整語義、語氣表達(dá)和書信禮儀的細(xì)節(jié)。

EX：

To whom it may concern,

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%. （誠實道歉先）

3.將多余的冗詞贅字予以刪減，讓書信內(nèi)容更加簡練，在該強(qiáng)調(diào)語氣的地方加重力道

EX：

We realize we needed additional support for monitoring of our seller account. To achieve our goal of less that 4% late shipping, we have added additional staff to support the sales person in our retail store that is handling Amazon. This will allow us to have packages prepared and ready to ship more efficiently.

調(diào)整為：

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

依照以上三個步驟調(diào)整過后的回信，亞馬遜官方收到后能感受到你的誠意、經(jīng)營態(tài)度與禮儀，而這三個部分正是亞馬遜最注重的方面。所以回信記得要投其所好，才能獲得預(yù)期的回復(fù)

以上就是給大家?guī)淼奈恼隆啊拘率直乜础慨?dāng)遇到新賬戶被亞馬遜封號時，如何有效地自救?！?/p> 上一篇：什么是低碳物流？物流企業(yè)如何成功走上低碳之路？ 下一篇：美國四大體育聯(lián)盟維權(quán)！GBC代理NBA/MLB/NHL/NFL連發(fā)三案？速看！

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